Jul 22, 2020
Partnership with Umdasch Group Ventures
Establishment of shopreme GmbH - Beginning of a strategic partnership with Umdasch Group Ventures
Shopreme is a software solution for physical retail. With the main features Mobile Scan & Pay and Indoor Navigation, customers enjoy a unique shopping experience. Shopreme was developed by wirecube GmbH, a software company located in Graz (Austria). Together with Umdasch Group Ventures, a joint venture has now been formed to create the shopping experience of the future.
Scan & Pay
Scan & Pay is the core of the shopreme software solution and is currently utilized at Billa Austria, Möbelix, and Munich Airport. Customers scan their selected products themselves and pay directly via their smartphones. This saves customers valuable time, as waiting lines at the cash register are a thing of the past.
Features of shopreme and its customer benefits
Shopreme offers shoppers great convenience for their shopping experience with the following features:
Multilingual product information with multimedia content
Navigation to the desired product
Shopping list
Personalized recommendations
Payment option with all common methods
Connection to loyalty programs, customer clubs, and voucher campaigns
Contactless shopping (Social Distancing)
For retailers, using shopreme offers numerous advantages:
Cross- & Up-Selling through personalized recommendations
Digital, fiscalization in compliance with the law
Customer loyalty through integration of vouchers and promotions
Control for age-restricted products and secured goods
Employee app with live monitoring to control purchases
Reporting for optimizing store layouts
Interfaces for connecting to e-commerce systems
Integration of Electronic Shelf Labels
Revolution in physical retail - the future of shopping
The Scan & Pay solution shopreme digitizes the purchasing process. It brings the advantages of online shopping to physical retail and combines the best of both worlds: No queues, additional product information, and recommendations.
The digitization of shopping processes opens up new possibilities for additional monetization for retailers along with a modern experience for end customers. In addition to the increase in productivity and savings potential, shopreme leads to increased sales through improved customer interaction.
About the joint venture shopreme GmbH
Shopreme GmbH was spun off from wirecube GmbH in July 2020, with Umdasch Group Ventures joining as a strategic partner.
Umdasch Group Ventures is the future and innovation hub of the global Umdasch Group and designs construction processes as well as buying processes of the future. As a shaper of the future, the company focuses on the latest technologies and trends, enters into strategic partnerships with young technology companies, and develops its own new business opportunities.
“We have assessed many retailtech start-ups worldwide. None impressed us as much in terms of technology and team as shopreme / wirecube GmbH. The software's performance and functions are impressive. Shopreme creates a multitude of new possibilities and opportunities for the retail sector,”– says Werner H. Bittner, CEO of Umdasch Group Ventures.
With the Umdasch Group, umdasch The Store Makers is another strong partner in the alliance, already collaborating with shopreme. In addition to store design, general contracting, digital retail services, and solutions, the service spectrum for retail is now enhanced with mobile solutions.


