Retail Media integrado para Self-Checkout
Convierte tus pantallas en máquinas de venta
¿Qué es el Retail Media en Self-Checkout?
Retail Media permite a los retailers impulsar ventas y crear nuevas fuentes de ingresos vendiendo espacios publicitarios a marcas. Llevar Retail Media a las soluciones de Self-Checkout transforma las pantallas en potentes canales de marketing, habilitando anuncios dirigidos, recomendaciones y promociones a lo largo de todo el recorrido del cliente.
Nuevas vías de ingresos vendiendo espacio publicitario a marcas y proveedores
Cestas más grandes mostrando anuncios y recomendaciones segmentadas
Insights accionables sobre comportamiento de compra, proximidad al producto y datos de fidelización
Engagement en tiempo real con anuncios y promociones basadas en analítica
Nuevas vías de ingresos vendiendo espacio publicitario a marcas y proveedores
Cestas más grandes mostrando anuncios y recomendaciones segmentadas
Insights accionables sobre comportamiento de compra, proximidad al producto y datos de fidelización
Engagement en tiempo real con anuncios y promociones basadas en analítica
Anuncios justo donde se toman decisiones de compra
Anuncios en todos los dispositivos de autoservicio
Aumenta las ventas con anuncios y recomendaciones segmentados y estratégicamente ubicados en Scan & Go móvil, carritos inteligentes y más.
Anuncios en todos los dispositivos de autoservicio
Aumenta las ventas con anuncios y recomendaciones segmentados y estratégicamente ubicados en Scan & Go móvil, carritos inteligentes y más.
Una sola integración para recomendaciones
Integra tu motor de recomendaciones para sugerencias personalizadas por ubicación y por cesta.
Una sola integración para recomendaciones
Integra tu motor de recomendaciones para sugerencias personalizadas por ubicación y por cesta.
Plataforma de Retail Media Network
Conecta tu RMNP para automatizar ventas de anuncios con total flexibilidad.
Plataforma de Retail Media Network
Conecta tu RMNP para automatizar ventas de anuncios con total flexibilidad.
Analítica y paneles detallados
Controla el rendimiento publicitario y el uplift de ventas en la Consola de Gestión de shopreme.
Analítica y paneles detallados
Controla el rendimiento publicitario y el uplift de ventas en la Consola de Gestión de shopreme.
“Destacan por su capacidad de adaptación, flexibilidad y rapidez de desarrollo”
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“At REWE, we are very glad that we chose shopreme for our Scan & Go solution.
They excel at their adaptivity, flexibility for custom solutions, and their fast development cycle"
Oliver Schnurr
Product Owner, REWE digital
Monetiza tus pantallas
Vende espacios publicitarios digitales a marcas y proveedores para que promocionen productos en el momento de decisión de compra. Tú controlas precio, programación y segmentación. La Management Console te permite seguir con precisión el rendimiento de los anuncios, la interacción y el impacto real en ventas.
Además, integra tu Plataforma de Retail Media Network (RMNP) para automatizar la reserva de campañas y ofrecer emplazamientos por ubicación, franja horaria o segmentos de compradores.
¿Apetito? Convierte el hambre en cestas más grandes con sugerencias de recetas
Los compradores con hambre tienden a comprar más. Aprovecha ese impulso para guiar al cliente hacia compras adicionales justo cuando está más receptivo. Convierte la compra cotidiana en una oportunidad de venta recomendando platos directamente en el pasillo.
Los compradores con hambre tienden a comprar más. Aprovecha ese impulso para guiar al cliente hacia compras adicionales justo cuando está más receptivo. Convierte la compra cotidiana en una oportunidad de venta recomendando platos directamente en el pasillo.
Los compradores con hambre tienden a comprar más. Aprovecha ese impulso para guiar al cliente hacia compras adicionales justo cuando está más receptivo. Convierte la compra cotidiana en una oportunidad de venta recomendando platos directamente en el pasillo.
Haz crecer la fidelidad y el tamaño de la cesta con inspiración culinaria inteligente:
Haz crecer la fidelidad y el tamaño de la cesta con inspiración culinaria inteligente:
Haz crecer la fidelidad y el tamaño de la cesta con inspiración culinaria inteligente:
Función “Añadir a la lista” al instante
Función “Añadir a la lista” al instante
Filtrado inteligente de recetas (dieta, alérgenos, tiempo de preparación, …)
Filtrado inteligente de recetas (dieta, alérgenos, tiempo de preparación, …)
Sugerencias de comidas contextuales
Sugerencias de comidas contextuales
Función “Añadir a la lista” al instante
Filtrado inteligente de recetas (dieta, alérgenos, tiempo de preparación, …)
Sugerencias de comidas contextuales
Analiza el impacto real del
Retail Media en tienda
Sigue los anuncios desde la impresión hasta la compra como si fuera e-commerce. La Consola de Gestión es tu plataforma unificada para operar, analizar y optimizar todo el Self-Checkout. Está incluida con cada solución de shopreme e integrada con tu POS existente.
Sigue los anuncios desde la impresión hasta la compra como si fuera e-commerce. La Consola de Gestión es tu plataforma unificada para operar, analizar y optimizar todo el Self-Checkout. Está incluida con cada solución de shopreme e integrada con tu POS existente.
Sigue los anuncios desde la impresión hasta la compra como si fuera e-commerce. La Consola de Gestión es tu plataforma unificada para operar, analizar y optimizar todo el Self-Checkout. Está incluida con cada solución de shopreme e integrada con tu POS existente.
Gestiona, optimiza y actualiza el contenido de Retail Media en todas las tiendas y dispositivos
Accede a insights profundos sobre eficacia de campaña e impacto en ingresos
Accede a insights profundos sobre eficacia de campaña e impacto en ingresos
Ofrece a las marcas informes con rendimiento publicitario e impacto en ventas
Gestiona, optimiza y actualiza el contenido de Retail Media en todas las tiendas y dispositivos
Accede a insights profundos sobre eficacia de campaña e impacto en ingresos
Ofrece a las marcas informes con rendimiento publicitario e impacto en ventas
Potencia el impacto de Retail Media
con integraciones fáciles
Potencia el impacto de Retail Media con integraciones fáciles
Integra fácilmente tus sistemas para mejorar el rendimiento publicitario en tienda, desbloqueando personalización y automatización en todos los puntos de Self-Checkout:
Integra fácilmente tus sistemas para mejorar el rendimiento publicitario en tienda, desbloqueando personalización y automatización en todos los puntos de Self-Checkout:
Integra fácilmente tus sistemas para mejorar el rendimiento publicitario en tienda, desbloqueando personalización y automatización en todos los puntos de Self-Checkout:
Integración con POS:
Todos los touchpoints de autoservicio con una sola integración de shopreme.
Integración con tu motor de recomendaciones:
Ofrece recomendaciones en vivo, basadas en ubicación y contenido de la cesta, adaptadas a cada recorrido.
Integración con Retail Media Network Platform:
Automatiza la venta de anuncios y permite que las marcas reserven campañas por audiencia, hora o ubicación.
Integración con programa de fidelización:
Aprovecha los datos de lealtad para activar promociones altamente personalizadas según compras anteriores, patrones de compra y más.
Integración con POS:
Todos los touchpoints de autoservicio con una sola integración de shopreme.
Integración con tu motor de recomendaciones:
Ofrece recomendaciones en vivo, basadas en ubicación y contenido de la cesta, adaptadas a cada recorrido.
Integración con Retail Media Network Platform:
Automatiza la venta de anuncios y permite que las marcas reserven campañas por audiencia, hora o ubicación.
Integración con programa de fidelización:
Aprovecha los datos de lealtad para activar promociones altamente personalizadas según compras anteriores, patrones de compra y más.
¿Quieres saber más? ¡Hablemos!
¿Quieres saber más? ¡Hablemos!
¿Listo para actualizar? Estaremos encantados de mostrarte shopreme en detalle.
¿Listo para actualizar? Estaremos encantados de mostrarte shopreme en detalle.
Kevin Müller
Kevin Müller
Director Retail Acceleration
Director Retail Acceleration
¿Quieres saber más? ¡Hablemos!
¿Listo para actualizar? Estaremos encantados de mostrarte shopreme en detalle.
Kevin Müller
Director Retail Acceleration
Frequently asked questions
Your questions answered. Did we forget something? Feel free to get in touch!
Can I connect my existing Retail Media Network Platform to display ads on shopreme solutions?
Yes. Retailers can seamlessly integrate their existing Retail Media Network platform with shopreme’s Self-Checkout solutions to run automated, targeted ad campaigns across all Self-Service touchpoints.
Benefits for retailers:
By integrating your Retail Media Network platform with shopreme, you can:
Automate campaign bookings and manage ad placements centrally
Deliver campaigns based on shopper segments, store location, time of day, or customer behavior.
Unify your Retail Media strategy across all touchpoints
Can I connect my existing Retail Media Network Platform to display ads on shopreme solutions?
Yes. Retailers can seamlessly integrate their existing Retail Media Network platform with shopreme’s Self-Checkout solutions to run automated, targeted ad campaigns across all Self-Service touchpoints.
Benefits for retailers:
By integrating your Retail Media Network platform with shopreme, you can:
Automate campaign bookings and manage ad placements centrally
Deliver campaigns based on shopper segments, store location, time of day, or customer behavior.
Unify your Retail Media strategy across all touchpoints
Can I connect my existing Retail Media Network Platform to display ads on shopreme solutions?
Yes. Retailers can seamlessly integrate their existing Retail Media Network platform with shopreme’s Self-Checkout solutions to run automated, targeted ad campaigns across all Self-Service touchpoints.
Benefits for retailers:
By integrating your Retail Media Network platform with shopreme, you can:
Automate campaign bookings and manage ad placements centrally
Deliver campaigns based on shopper segments, store location, time of day, or customer behavior.
Unify your Retail Media strategy across all touchpoints
How can Retail Media increase the ROI of self-service solutions?
In short: Retail Media turns self-service touchpoints, such as smart cart screens, kiosks, charging stations, and Scan & Go apps, into marketing channels. Retailers generate new revenue streams by selling ad space to CPG brands and suppliers. Return on investment (ROI) increases by driving sales with targeted ads and promotions.
How Retail Media works at Self-Checkout
Retail Media integrates advertising into Self-Checkout and Scan & Go experiences by displaying targeted promotions, recommendations, and branded campaigns at the moment of purchase decision. In an impulse-driven, in-store environment, these placements influence buying behavior right before checkout.
Benefits for retailers
New revenue streams: Selling premium ad space to brands and suppliers.
Targeted promotions: Reaching shoppers based on time, location, or customer segment.
Stronger partnerships with brands: Offering measurable campaign performance reports.
Cross-channel integration: Connecting with Retail Media Network Platforms for automated campaign booking and reporting.
Increased basket size: Personalized promotions encourage upselling and cross-selling.
How in-store Retail Media increases ROI
Retail Media monetizes existing Self-Service touchpoints by converting screen time into advertising inventory. This generates revenue while driving higher sales through targeted promotions, directly improving the ROI of Self-Checkout solutions.
How can Retail Media increase the ROI of self-service solutions?
In short: Retail Media turns self-service touchpoints, such as smart cart screens, kiosks, charging stations, and Scan & Go apps, into marketing channels. Retailers generate new revenue streams by selling ad space to CPG brands and suppliers. Return on investment (ROI) increases by driving sales with targeted ads and promotions.
How Retail Media works at Self-Checkout
Retail Media integrates advertising into Self-Checkout and Scan & Go experiences by displaying targeted promotions, recommendations, and branded campaigns at the moment of purchase decision. In an impulse-driven, in-store environment, these placements influence buying behavior right before checkout.
Benefits for retailers
New revenue streams: Selling premium ad space to brands and suppliers.
Targeted promotions: Reaching shoppers based on time, location, or customer segment.
Stronger partnerships with brands: Offering measurable campaign performance reports.
Cross-channel integration: Connecting with Retail Media Network Platforms for automated campaign booking and reporting.
Increased basket size: Personalized promotions encourage upselling and cross-selling.
How in-store Retail Media increases ROI
Retail Media monetizes existing Self-Service touchpoints by converting screen time into advertising inventory. This generates revenue while driving higher sales through targeted promotions, directly improving the ROI of Self-Checkout solutions.
How can Retail Media increase the ROI of self-service solutions?
In short: Retail Media turns self-service touchpoints, such as smart cart screens, kiosks, charging stations, and Scan & Go apps, into marketing channels. Retailers generate new revenue streams by selling ad space to CPG brands and suppliers. Return on investment (ROI) increases by driving sales with targeted ads and promotions.
How Retail Media works at Self-Checkout
Retail Media integrates advertising into Self-Checkout and Scan & Go experiences by displaying targeted promotions, recommendations, and branded campaigns at the moment of purchase decision. In an impulse-driven, in-store environment, these placements influence buying behavior right before checkout.
Benefits for retailers
New revenue streams: Selling premium ad space to brands and suppliers.
Targeted promotions: Reaching shoppers based on time, location, or customer segment.
Stronger partnerships with brands: Offering measurable campaign performance reports.
Cross-channel integration: Connecting with Retail Media Network Platforms for automated campaign booking and reporting.
Increased basket size: Personalized promotions encourage upselling and cross-selling.
How in-store Retail Media increases ROI
Retail Media monetizes existing Self-Service touchpoints by converting screen time into advertising inventory. This generates revenue while driving higher sales through targeted promotions, directly improving the ROI of Self-Checkout solutions.
What Retail Media elements can be shown at Self-Checkout, especially on Smart Cart screens?
shopreme allows retailers to display a wide range of Retail Media elements directly at the point of sale, turning every Self-Checkout touchpoint into a powerful marketing channel. The shopreme Management Console enables precise tracking of ad performance, engagement, and sales impact.
Supported Retail Media Elements include:
Recipes & inspiration: Meal ideas that include sponsored products with an add-to-list feature in one tab to increase basket size.
Multi-step promotions: Guiding customers through a sequence of related offers on the checkout screen.
Product alternatives: Highlighting sponsored options at the moment of purchase decision
Recommendations: Displaying complementary suggestions, hyper-personalized recommendations, purchase reminders, and more.
Coupons & sponsored offers: E.g. prioritizing market-relevant coupons.
What Retail Media elements can be shown at Self-Checkout, especially on Smart Cart screens?
shopreme allows retailers to display a wide range of Retail Media elements directly at the point of sale, turning every Self-Checkout touchpoint into a powerful marketing channel. The shopreme Management Console enables precise tracking of ad performance, engagement, and sales impact.
Supported Retail Media Elements include:
Recipes & inspiration: Meal ideas that include sponsored products with an add-to-list feature in one tab to increase basket size.
Multi-step promotions: Guiding customers through a sequence of related offers on the checkout screen.
Product alternatives: Highlighting sponsored options at the moment of purchase decision
Recommendations: Displaying complementary suggestions, hyper-personalized recommendations, purchase reminders, and more.
Coupons & sponsored offers: E.g. prioritizing market-relevant coupons.
What Retail Media elements can be shown at Self-Checkout, especially on Smart Cart screens?
shopreme allows retailers to display a wide range of Retail Media elements directly at the point of sale, turning every Self-Checkout touchpoint into a powerful marketing channel. The shopreme Management Console enables precise tracking of ad performance, engagement, and sales impact.
Supported Retail Media Elements include:
Recipes & inspiration: Meal ideas that include sponsored products with an add-to-list feature in one tab to increase basket size.
Multi-step promotions: Guiding customers through a sequence of related offers on the checkout screen.
Product alternatives: Highlighting sponsored options at the moment of purchase decision
Recommendations: Displaying complementary suggestions, hyper-personalized recommendations, purchase reminders, and more.
Coupons & sponsored offers: E.g. prioritizing market-relevant coupons.
