Retail Media intégré au Self-Checkout
Transformez Vos Écrans en Canaux de Vente Performants
Qu’est ce que le Retail Media dans le Self Checkout ?
Le Retail Media permet aux enseignes d’augmenter leurs ventes et de créer de nouvelles sources de revenus en vendant des espaces publicitaires aux marques.
Intégré aux solutions de Self‑Checkout, le Retail Media transforme les écrans en puissants canaux marketing, permettant des publicités ciblées, des recommandations et des promotions tout au long du parcours client.
Publicités sur tous les terminaux de self service
« Ils excellent en adaptabilité, flexibilité et rapidité de développement »
“At REWE, we are very glad that we chose shopreme for our Scan & Go solution.
They excel at their adaptivity, flexibility for custom solutions, and their fast development cycle"
Oliver Schnurr
Product Owner, REWE digital
Monétisez vos écrans
Vendez des espaces publicitaires digitaux aux marques et fournisseurs afin de promouvoir leurs produits là où se prennent les décisions d’achat. Vous maîtrisez la tarification, la planification et le ciblage. La Management Console vous permet de suivre précisément la performance des annonces, l’engagement et l’impact réel sur les ventes.
En complément, connectez votre plateforme Retail Media Network pour automatiser la réservation des campagnes et proposer des emplacements en fonction de la localisation, du créneau horaire ou des segments de clientèle.
Une petite faim ? Transformez l’appétit en paniers plus généreux grâce aux recettes
Analysez l’impact réel du
Retail Media en magasin
Frequently asked questions
Your questions answered. Did we forget something? Feel free to get in touch!
Can I connect my existing Retail Media Network Platform to display ads on shopreme solutions?
Yes. Retailers can seamlessly integrate their existing Retail Media Network platform with shopreme’s Self-Checkout solutions to run automated, targeted ad campaigns across all Self-Service touchpoints.
Benefits for retailers:
By integrating your Retail Media Network platform with shopreme, you can:
Automate campaign bookings and manage ad placements centrally
Deliver campaigns based on shopper segments, store location, time of day, or customer behavior.
Unify your Retail Media strategy across all touchpoints
How can Retail Media increase the ROI of self-service solutions?
In short: Retail Media turns self-service touchpoints, such as smart cart screens, kiosks, charging stations, and Scan & Go apps, into marketing channels. Retailers generate new revenue streams by selling ad space to CPG brands and suppliers. Return on investment (ROI) increases by driving sales with targeted ads and promotions.
How Retail Media works at Self-Checkout
Retail Media integrates advertising into Self-Checkout and Scan & Go experiences by displaying targeted promotions, recommendations, and branded campaigns at the moment of purchase decision. In an impulse-driven, in-store environment, these placements influence buying behavior right before checkout.
Benefits for retailers
New revenue streams: Selling premium ad space to brands and suppliers.
Targeted promotions: Reaching shoppers based on time, location, or customer segment.
Stronger partnerships with brands: Offering measurable campaign performance reports.
Cross-channel integration: Connecting with Retail Media Network Platforms for automated campaign booking and reporting.
Increased basket size: Personalized promotions encourage upselling and cross-selling.
How in-store Retail Media increases ROI
Retail Media monetizes existing Self-Service touchpoints by converting screen time into advertising inventory. This generates revenue while driving higher sales through targeted promotions, directly improving the ROI of Self-Checkout solutions.
What Retail Media elements can be shown at Self-Checkout, especially on Smart Cart screens?
shopreme allows retailers to display a wide range of Retail Media elements directly at the point of sale, turning every Self-Checkout touchpoint into a powerful marketing channel. The shopreme Management Console enables precise tracking of ad performance, engagement, and sales impact.
Supported Retail Media Elements include:
Recipes & inspiration: Meal ideas that include sponsored products with an add-to-list feature in one tab to increase basket size.
Multi-step promotions: Guiding customers through a sequence of related offers on the checkout screen.
Product alternatives: Highlighting sponsored options at the moment of purchase decision
Recommendations: Displaying complementary suggestions, hyper-personalized recommendations, purchase reminders, and more.
Coupons & sponsored offers: E.g. prioritizing market-relevant coupons.
