Retail Media intégré au Self-Checkout
Transformez Vos Écrans en Canaux de Vente Performants
Qu’est ce que le Retail Media dans le Self Checkout ?
Le Retail Media permet aux enseignes d’augmenter leurs ventes et de créer de nouvelles sources de revenus en vendant des espaces publicitaires aux marques.
Intégré aux solutions de Self‑Checkout, le Retail Media transforme les écrans en puissants canaux marketing, permettant des publicités ciblées, des recommandations et des promotions tout au long du parcours client.
Nouvelles sources de revenus Retail Media grâce à la vente d’espaces aux marques et aux fournisseurs
Taille de panier en hausse via des publicités et recommandations ciblées
Insights actionnables sur le comportement d’achat, la proximité produit et les données de fidélité
Engagement en temps réel grâce à des annonces et promotions pilotées par l’analytics
Nouvelles sources de revenus Retail Media grâce à la vente d’espaces aux marques et aux fournisseurs
Taille de panier en hausse via des publicités et recommandations ciblées
Insights actionnables sur le comportement d’achat, la proximité produit et les données de fidélité
Engagement en temps réel grâce à des annonces et promotions pilotées par l’analytics
Publicités sur tous les terminaux de self service
Publicités sur tous les terminaux de Self-Checkout
Boost sales with targeted, strategically placed ads and recommendations on mobile Scan & Go, Smart Carts, and more.
Publicités sur tous les terminaux de Self-Checkout
Boost sales with targeted, strategically placed ads and recommendations on mobile Scan & Go, Smart Carts, and more.
Une seule intégration pour les recommandations
Intégrez votre moteur de recommandations pour proposer des suggestions personnalisées basées sur la localisation et le contenu du panier.
Une seule intégration pour les recommandations
Intégrez votre moteur de recommandations pour proposer des suggestions personnalisées basées sur la localisation et le contenu du panier.
Plateforme Retail Media Network
Connectez votre RMNP pour des ventes d’espaces automatisées et flexibles.
Plateforme Retail Media Network
Connectez votre RMNP pour des ventes d’espaces automatisées et flexibles.
Analyses détaillées
& tableaux de bord
Suivez la performance des annonces et l’augmentation des ventes dans la Management Console.
Analyses détaillées
& tableaux de bord
Suivez la performance des annonces et l’augmentation des ventes dans la Management Console.
« Ils excellent en adaptabilité, flexibilité et rapidité de développement »
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“At REWE, we are very glad that we chose shopreme for our Scan & Go solution.
They excel at their adaptivity, flexibility for custom solutions, and their fast development cycle"
Oliver Schnurr
Product Owner, REWE digital
Monétisez vos écrans
Vendez des espaces publicitaires digitaux aux marques et fournisseurs afin de promouvoir leurs produits là où se prennent les décisions d’achat. Vous maîtrisez la tarification, la planification et le ciblage. La Management Console vous permet de suivre précisément la performance des annonces, l’engagement et l’impact réel sur les ventes.
En complément, connectez votre plateforme Retail Media Network pour automatiser la réservation des campagnes et proposer des emplacements en fonction de la localisation, du créneau horaire ou des segments de clientèle.
Une petite faim ? Transformez l’appétit en paniers plus généreux grâce aux recettes
Les clients qui ont faim sont plus enclins à acheter davantage. Captez cet instant propice à l’impulsion et orientez les clients vers des achats additionnels au moment où ils sont le plus réceptifs.
Transformez les courses du quotidien en opportunité de vente en recommandant des repas directement dans les allées.
Les clients qui ont faim sont plus enclins à acheter davantage. Captez cet instant propice à l’impulsion et orientez les clients vers des achats additionnels au moment où ils sont le plus réceptifs.
Transformez les courses du quotidien en opportunité de vente en recommandant des repas directement dans les allées.
Les clients qui ont faim sont plus enclins à acheter davantage. Captez cet instant propice à l’impulsion et orientez les clients vers des achats additionnels au moment où ils sont le plus réceptifs.
Transformez les courses du quotidien en opportunité de vente en recommandant des repas directement dans les allées.
Boostez fidélité et panier grâce à une inspiration repas intelligente :
Boostez fidélité et panier grâce à une inspiration repas intelligente :
Boostez fidélité et panier grâce à une inspiration repas intelligente :
Ajout instantané à la liste
Ajout instantané à la liste
Filtrage intelligent des recettes (régime, allergènes, temps de préparation…)
Filtrage intelligent des recettes (régime, allergènes, temps de préparation…)
Suggestions de repas contextuelles
Suggestions de repas contextuelles
Ajout instantané à la liste
Filtrage intelligent des recettes (régime, allergènes, temps de préparation…)
Suggestions de repas contextuelles
Analysez l’impact réel du
Retail Media en magasin
Suivez vos annonces de l’impression à l’achat comme en e‑commerce : la Management Console est votre plateforme unifiée pour piloter, analyser et optimiser toutes les opérations de self‑checkout. Elle est incluse avec chaque solution shopreme et entièrement intégrée à votre POS.
Suivez vos annonces de l’impression à l’achat comme en e‑commerce : la Management Console est votre plateforme unifiée pour piloter, analyser et optimiser toutes les opérations de self‑checkout. Elle est incluse avec chaque solution shopreme et entièrement intégrée à votre POS.
Suivez vos annonces de l’impression à l’achat comme en e‑commerce : la Management Console est votre plateforme unifiée pour piloter, analyser et optimiser toutes les opérations de self‑checkout. Elle est incluse avec chaque solution shopreme et entièrement intégrée à votre POS.
Gérez, optimisez et mettez à jour les contenus Retail Media à l’échelle des magasins et des appareils
Accédez à des insights approfondis sur l’efficacité des campagnes et leur impact sur le chiffre d’affaires
Accédez à des insights approfondis sur l’efficacité des campagnes et leur impact sur le chiffre d’affaires
Fournissez à vos partenaires marques des rapports détaillant la performance des annonces et l’impact sur les ventes
Gérez, optimisez et mettez à jour les contenus Retail Media à l’échelle des magasins et des appareils
Accédez à des insights approfondis sur l’efficacité des campagnes et leur impact sur le chiffre d’affaires
Fournissez à vos partenaires marques des rapports détaillant la performance des annonces et l’impact sur les ventes
Décuplez l’impact du Retail Media
grâce à des intégrations simples
Décuplez l’impact du Retail Media grâce à des intégrations simples
Intégrez facilement vos systèmes pour améliorer la performance publicitaire en magasin, et débloquer personnalisation et automatisation sur tous les points de contact self‑service :
Intégrez facilement vos systèmes pour améliorer la performance publicitaire en magasin, et débloquer personnalisation et automatisation sur tous les points de contact self‑service :
Intégrez facilement vos systèmes pour améliorer la performance publicitaire en magasin, et débloquer personnalisation et automatisation sur tous les points de contact self‑service :
Intégration POS :
Débloquez tous les points de contact self‑service avec une seule intégration shopreme.
Intégration du moteur de recommandations :
Proposez des recommandations produits en direct, basées sur la localisation et le panier, adaptées à chaque parcours d’achat.
Intégration de la plateforme Retail Media Network :
Automatisez la vente d’espaces et permettez aux marques de réserver directement des campagnes par audience, créneau horaire ou localisation.
Intégration du programme de fidélité :
Exploitez les données de fidélité pour déclencher des promotions hautement personnalisées selon les achats passés, les schémas d’achat, etc.
Intégration POS :
Débloquez tous les points de contact self‑service avec une seule intégration shopreme.
Intégration du moteur de recommandations :
Proposez des recommandations produits en direct, basées sur la localisation et le panier, adaptées à chaque parcours d’achat.
Intégration de la plateforme Retail Media Network :
Automatisez la vente d’espaces et permettez aux marques de réserver directement des campagnes par audience, créneau horaire ou localisation.
Intégration du programme de fidélité :
Exploitez les données de fidélité pour déclencher des promotions hautement personnalisées selon les achats passés, les schémas d’achat, etc.
Encore faim de résultats ? Parlons en !
Encore faim de résultats ? Parlons en !
Nous avons hâte de vous présenter shopreme en détail !
Nous avons hâte de vous présenter shopreme en détail !
Kevin Müller
Kevin Müller
Director Retail Acceleration
Director Retail Acceleration
Encore faim de résultats ? Parlons en !
Nous avons hâte de vous présenter shopreme en détail !
Kevin Müller
Director Retail Acceleration
Frequently asked questions
Your questions answered. Did we forget something? Feel free to get in touch!
Can I connect my existing Retail Media Network Platform to display ads on shopreme solutions?
Yes. Retailers can seamlessly integrate their existing Retail Media Network platform with shopreme’s Self-Checkout solutions to run automated, targeted ad campaigns across all Self-Service touchpoints.
Benefits for retailers:
By integrating your Retail Media Network platform with shopreme, you can:
Automate campaign bookings and manage ad placements centrally
Deliver campaigns based on shopper segments, store location, time of day, or customer behavior.
Unify your Retail Media strategy across all touchpoints
Can I connect my existing Retail Media Network Platform to display ads on shopreme solutions?
Yes. Retailers can seamlessly integrate their existing Retail Media Network platform with shopreme’s Self-Checkout solutions to run automated, targeted ad campaigns across all Self-Service touchpoints.
Benefits for retailers:
By integrating your Retail Media Network platform with shopreme, you can:
Automate campaign bookings and manage ad placements centrally
Deliver campaigns based on shopper segments, store location, time of day, or customer behavior.
Unify your Retail Media strategy across all touchpoints
Can I connect my existing Retail Media Network Platform to display ads on shopreme solutions?
Yes. Retailers can seamlessly integrate their existing Retail Media Network platform with shopreme’s Self-Checkout solutions to run automated, targeted ad campaigns across all Self-Service touchpoints.
Benefits for retailers:
By integrating your Retail Media Network platform with shopreme, you can:
Automate campaign bookings and manage ad placements centrally
Deliver campaigns based on shopper segments, store location, time of day, or customer behavior.
Unify your Retail Media strategy across all touchpoints
How can Retail Media increase the ROI of self-service solutions?
In short: Retail Media turns self-service touchpoints, such as smart cart screens, kiosks, charging stations, and Scan & Go apps, into marketing channels. Retailers generate new revenue streams by selling ad space to CPG brands and suppliers. Return on investment (ROI) increases by driving sales with targeted ads and promotions.
How Retail Media works at Self-Checkout
Retail Media integrates advertising into Self-Checkout and Scan & Go experiences by displaying targeted promotions, recommendations, and branded campaigns at the moment of purchase decision. In an impulse-driven, in-store environment, these placements influence buying behavior right before checkout.
Benefits for retailers
New revenue streams: Selling premium ad space to brands and suppliers.
Targeted promotions: Reaching shoppers based on time, location, or customer segment.
Stronger partnerships with brands: Offering measurable campaign performance reports.
Cross-channel integration: Connecting with Retail Media Network Platforms for automated campaign booking and reporting.
Increased basket size: Personalized promotions encourage upselling and cross-selling.
How in-store Retail Media increases ROI
Retail Media monetizes existing Self-Service touchpoints by converting screen time into advertising inventory. This generates revenue while driving higher sales through targeted promotions, directly improving the ROI of Self-Checkout solutions.
How can Retail Media increase the ROI of self-service solutions?
In short: Retail Media turns self-service touchpoints, such as smart cart screens, kiosks, charging stations, and Scan & Go apps, into marketing channels. Retailers generate new revenue streams by selling ad space to CPG brands and suppliers. Return on investment (ROI) increases by driving sales with targeted ads and promotions.
How Retail Media works at Self-Checkout
Retail Media integrates advertising into Self-Checkout and Scan & Go experiences by displaying targeted promotions, recommendations, and branded campaigns at the moment of purchase decision. In an impulse-driven, in-store environment, these placements influence buying behavior right before checkout.
Benefits for retailers
New revenue streams: Selling premium ad space to brands and suppliers.
Targeted promotions: Reaching shoppers based on time, location, or customer segment.
Stronger partnerships with brands: Offering measurable campaign performance reports.
Cross-channel integration: Connecting with Retail Media Network Platforms for automated campaign booking and reporting.
Increased basket size: Personalized promotions encourage upselling and cross-selling.
How in-store Retail Media increases ROI
Retail Media monetizes existing Self-Service touchpoints by converting screen time into advertising inventory. This generates revenue while driving higher sales through targeted promotions, directly improving the ROI of Self-Checkout solutions.
How can Retail Media increase the ROI of self-service solutions?
In short: Retail Media turns self-service touchpoints, such as smart cart screens, kiosks, charging stations, and Scan & Go apps, into marketing channels. Retailers generate new revenue streams by selling ad space to CPG brands and suppliers. Return on investment (ROI) increases by driving sales with targeted ads and promotions.
How Retail Media works at Self-Checkout
Retail Media integrates advertising into Self-Checkout and Scan & Go experiences by displaying targeted promotions, recommendations, and branded campaigns at the moment of purchase decision. In an impulse-driven, in-store environment, these placements influence buying behavior right before checkout.
Benefits for retailers
New revenue streams: Selling premium ad space to brands and suppliers.
Targeted promotions: Reaching shoppers based on time, location, or customer segment.
Stronger partnerships with brands: Offering measurable campaign performance reports.
Cross-channel integration: Connecting with Retail Media Network Platforms for automated campaign booking and reporting.
Increased basket size: Personalized promotions encourage upselling and cross-selling.
How in-store Retail Media increases ROI
Retail Media monetizes existing Self-Service touchpoints by converting screen time into advertising inventory. This generates revenue while driving higher sales through targeted promotions, directly improving the ROI of Self-Checkout solutions.
What Retail Media elements can be shown at Self-Checkout, especially on Smart Cart screens?
shopreme allows retailers to display a wide range of Retail Media elements directly at the point of sale, turning every Self-Checkout touchpoint into a powerful marketing channel. The shopreme Management Console enables precise tracking of ad performance, engagement, and sales impact.
Supported Retail Media Elements include:
Recipes & inspiration: Meal ideas that include sponsored products with an add-to-list feature in one tab to increase basket size.
Multi-step promotions: Guiding customers through a sequence of related offers on the checkout screen.
Product alternatives: Highlighting sponsored options at the moment of purchase decision
Recommendations: Displaying complementary suggestions, hyper-personalized recommendations, purchase reminders, and more.
Coupons & sponsored offers: E.g. prioritizing market-relevant coupons.
What Retail Media elements can be shown at Self-Checkout, especially on Smart Cart screens?
shopreme allows retailers to display a wide range of Retail Media elements directly at the point of sale, turning every Self-Checkout touchpoint into a powerful marketing channel. The shopreme Management Console enables precise tracking of ad performance, engagement, and sales impact.
Supported Retail Media Elements include:
Recipes & inspiration: Meal ideas that include sponsored products with an add-to-list feature in one tab to increase basket size.
Multi-step promotions: Guiding customers through a sequence of related offers on the checkout screen.
Product alternatives: Highlighting sponsored options at the moment of purchase decision
Recommendations: Displaying complementary suggestions, hyper-personalized recommendations, purchase reminders, and more.
Coupons & sponsored offers: E.g. prioritizing market-relevant coupons.
What Retail Media elements can be shown at Self-Checkout, especially on Smart Cart screens?
shopreme allows retailers to display a wide range of Retail Media elements directly at the point of sale, turning every Self-Checkout touchpoint into a powerful marketing channel. The shopreme Management Console enables precise tracking of ad performance, engagement, and sales impact.
Supported Retail Media Elements include:
Recipes & inspiration: Meal ideas that include sponsored products with an add-to-list feature in one tab to increase basket size.
Multi-step promotions: Guiding customers through a sequence of related offers on the checkout screen.
Product alternatives: Highlighting sponsored options at the moment of purchase decision
Recommendations: Displaying complementary suggestions, hyper-personalized recommendations, purchase reminders, and more.
Coupons & sponsored offers: E.g. prioritizing market-relevant coupons.
