Retail Media an allen Self-Checkout-Touchpoints
Werben im Moment der Kaufentscheidung
Was ist Retail Media im Self-Checkout?
Retail Media ermöglicht Einzelhändlern, Umsätze zu steigern und neue Einnahmequellen zu erschließen, indem sie Werbeflächen direkt in den Stores an Marken verkaufen.
Durch die Integration von Retail Media im Self-Checkout werden Bildschirme zu leistungsstarken Marketingkanälen. Sie ermöglichen gezielte Werbung, Empfehlungen und Aktionen während des gesamten Einkaufserlebnisses. Die wichtigsten Vorteile von Retail Media im stationären Handel:
Neue Einnahmequellen durch den Verkauf von Werbeflächen an Konsumgüterhersteller (CPGs).
Größere Warenkörbe durch Anzeige gezielter Werbung & Empfehlungen.
Wertvolle Erkenntnisse über Kaufverhalten, Produkttreue und Loyalität.
Echtzeit-Interaktion durch personalisierte Werbung und Aktionen auf der Grundlage von Analysen.
Neue Einnahmequellen durch den Verkauf von Werbeflächen an Konsumgüterhersteller (CPGs).
Größere Warenkörbe durch Anzeige gezielter Werbung & Empfehlungen.
Wertvolle Erkenntnisse über Kaufverhalten, Produkttreue und Loyalität.
Echtzeit-Interaktion durch personalisierte Werbung und Aktionen auf der Grundlage von Analysen.
Was ist Retail Media im Self-Checkout?
Anzeigen auf allen Geräten
Steigern Sie Ihren Umsatz mit gezielten, strategisch platzierten Ads & Empfehlungen für mobile Scan & Go, Smart Carts und mehr.
Anzeigen auf allen Geräten
Steigern Sie Ihren Umsatz mit gezielten, strategisch platzierten Ads & Empfehlungen für mobile Scan & Go, Smart Carts und mehr.
Eine Integration für Empfehlungen
Integrieren Sie Ihre Empfehlungs-Engine, um personalisierte, standort- und warenkorbbezogene Vorschläge zu generieren.
Eine Integration für Empfehlungen
Integrieren Sie Ihre Empfehlungs-Engine, um personalisierte, standort- und warenkorbbezogene Vorschläge zu generieren.
Retail Media
Network Platform
Verbinden Sie Ihre RMNP für automatisierten & flexiblen Anzeigenverkauf.
Retail Media
Network Platform
Verbinden Sie Ihre RMNP für automatisierten & flexiblen Anzeigenverkauf.
Detaillierte Analysen
& Dashboards
Erfassen Sie die Leistung Ihrer Anzeigen und Umsatzsteigerungen in der shopreme Management Console.
Detaillierte Analysen
& Dashboards
Erfassen Sie die Leistung Ihrer Anzeigen und Umsatzsteigerungen in der shopreme Management Console.
“They excel at adaptivity, flexibility, and fast development”
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“ The agile team delivered excellent results"
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management.
Marko Scheffler
Chief Product Owner, REWE digital
“Scan & Go has been a huge success for us, and our customers love it."
It is incredible that up to 15% of purchases are already made with Scan & Go. That exceeds all our expectations and confirms we’ve made the right decision. shopreme has been the ideal technology partner to make this success happen.
Marco Statt
CIO, Dohle Handelsgruppe
“ This (snap cart) is a really great solution"
„Our customers expect us to deliver innovative and exciting solutions at the POS. We are always looking for new ways to offer our customers an impressive shopping experience with targeted touchpoints, even in the digital world.
Florian Behrens
CIO, Bartels-Langness
“At REWE, we are very glad that we chose shopreme for our Scan & Go solution.
They excel at their adaptivity, flexibility for custom solutions, and their fast development cycle"
Oliver Schnurr
Product Owner, REWE digital
Monetarisieren Sie Ihre Screens
Verkaufen Sie digitale Werbeflächen an Konsumgüterhersteller, damit diese ihre Produkte genau dort bewerben können, wo Kaufentscheidungen getroffen werden. Dabei behalten Sie die Preisgestaltung, Zeitplanung und Zielgruppenausrichtung selbst in der Hand.
Mithilfe der Management Console können Sie Werbeleistung, Engagement und tatsächliche Auswirkungen auf den Umsatz nachvollziehen.
Integrieren Sie zusätzlich Ihre Retail Media Network Plattform, um Buchungen zu automatisieren und Anzeigenplatzierungen basierend auf Standort, Tageszeit oder Käufergruppen anzubieten.
Appetit macht Umsatz
Hungrige Käufer greifen häufiger zu. Nutzen Sie diesen Appetit auf Impulskäufe und motivieren Sie Ihre Kunden zu zusätzlichen Ausgaben, gerade wenn sie dafür am zugänglichsten sind. Verwandeln Sie den täglichen Einkauf in eine verkaufsstarke Gelegenheit, indem Sie Ihren Kunden direkt vor Ort Mahlzeiten empfehlen.
Hungrige Käufer greifen häufiger zu. Nutzen Sie diesen Appetit auf Impulskäufe und motivieren Sie Ihre Kunden zu zusätzlichen Ausgaben, gerade wenn sie dafür am zugänglichsten sind. Verwandeln Sie den täglichen Einkauf in eine verkaufsstarke Gelegenheit, indem Sie Ihren Kunden direkt vor Ort Mahlzeiten empfehlen.
Hungrige Käufer greifen häufiger zu. Nutzen Sie diesen Appetit auf Impulskäufe und motivieren Sie Ihre Kunden zu zusätzlichen Ausgaben, gerade wenn sie dafür am zugänglichsten sind. Verwandeln Sie den täglichen Einkauf in eine verkaufsstarke Gelegenheit, indem Sie Ihren Kunden direkt vor Ort Mahlzeiten empfehlen.
Steigern Sie Kundentreue und Warenkorbwert durch Rezeptideen:
Steigern Sie Kundentreue und Warenkorbwert durch Rezeptideen:
Steigern Sie Kundentreue und Warenkorbwert durch Rezeptideen:
Sofortige Add-to-List Funktion
Sofortige Add-to-List Funktion
Intelligente Rezeptfilterung (Ernährung, Allergene, Zubereitungszeit …)
Intelligente Rezeptfilterung (Ernährung, Allergene, Zubereitungszeit …)
Kontextbezogene Rezeptvorschläge
Kontextbezogene Rezeptvorschläge
Sofortige Add-to-List Funktion
Intelligente Rezeptfilterung (Ernährung, Allergene, Zubereitungszeit …)
Kontextbezogene Rezeptvorschläge
Werben wie im Onlinehandel –
direkt im Store
Tracken Sie Anzeigen von der Impression bis zum Abschluss, als würden Ihre Kunden online shoppen. Die shopreme Management Console ist Ihre einheitliche Plattform zur Abwicklung, Analyse und Optimierung aller Self-Checkout-Vorgänge.
In jeder shopreme-Lösung enthalten & vollständig in Ihr bestehendes POS-System integriert.
Tracken Sie Anzeigen von der Impression bis zum Abschluss, als würden Ihre Kunden online shoppen. Die shopreme Management Console ist Ihre einheitliche Plattform zur Abwicklung, Analyse und Optimierung aller Self-Checkout-Vorgänge.
In jeder shopreme-Lösung enthalten & vollständig in Ihr bestehendes POS-System integriert.
Tracken Sie Anzeigen von der Impression bis zum Abschluss, als würden Ihre Kunden online shoppen. Die shopreme Management Console ist Ihre einheitliche Plattform zur Abwicklung, Analyse und Optimierung aller Self-Checkout-Vorgänge.
In jeder shopreme-Lösung enthalten & vollständig in Ihr bestehendes POS-System integriert.
Verwalten, optimieren und aktualisieren Sie Inhalte über alle Geräte und Filialen hinweg.
Erhalten Sie detaillierte Einblicke in die Wirksamkeit von Kampagnen und deren Auswirkungen auf den Umsatz.
Erhalten Sie detaillierte Einblicke in die Wirksamkeit von Kampagnen und deren Auswirkungen auf den Umsatz.
Stellen Sie Markenpartnern detaillierte Berichte über die Werbeleistung und deren Auswirkungen auf den Umsatz zur Verfügung.
Verwalten, optimieren und aktualisieren Sie Inhalte über alle Geräte und Filialen hinweg.
Erhalten Sie detaillierte Einblicke in die Wirksamkeit von Kampagnen und deren Auswirkungen auf den Umsatz.
Stellen Sie Markenpartnern detaillierte Berichte über die Werbeleistung und deren Auswirkungen auf den Umsatz zur Verfügung.
Eine Integration für alle Touchpoints
Integrieren Sie shopreme ganz einfach in bestehende Systeme, um die Werbeleistung in Ihren Filialen zu verbessern und Personalisierung sowie Automatisierung über alle Self-Service-Touchpoints hinweg zu ermöglichen.
Integrieren Sie shopreme ganz einfach in bestehende Systeme, um die Werbeleistung in Ihren Filialen zu verbessern und Personalisierung sowie Automatisierung über alle Self-Service-Touchpoints hinweg zu ermöglichen.
Integrieren Sie shopreme ganz einfach in bestehende Systeme, um die Werbeleistung in Ihren Filialen zu verbessern und Personalisierung sowie Automatisierung über alle Self-Service-Touchpoints hinweg zu ermöglichen.
POS-Integration: Erschließen Sie alle Self-Service-Touchpoints mit nur einer Integration mit shopreme.
Integration der Empfehlungs-Engine: Liefern Sie standort- und warenkorbbasierte Produktempfehlungen in Echtzeit, die auf jeden Einkaufsprozess zugeschnitten sind.
Integration der Retail Media Network Plattform: Automatisieren Sie den Anzeigenverkauf und ermöglichen Sie CPGs, Kampagnen direkt nach Zielgruppe, Zeit oder Standort zu buchen.
Integration der Treueprogramme: Nutzen Sie Treuedaten, um personalisierte Werbeaktionen auf der Grundlage früherer Käufe, Einkaufsmuster usw. auszulösen.
POS-Integration: Erschließen Sie alle Self-Service-Touchpoints mit nur einer Integration mit shopreme.
Integration der Empfehlungs-Engine: Liefern Sie standort- und warenkorbbasierte Produktempfehlungen in Echtzeit, die auf jeden Einkaufsprozess zugeschnitten sind.
Integration der Retail Media Network Plattform: Automatisieren Sie den Anzeigenverkauf und ermöglichen Sie CPGs, Kampagnen direkt nach Zielgruppe, Zeit oder Standort zu buchen.
Integration der Treueprogramme: Nutzen Sie Treuedaten, um personalisierte Werbeaktionen auf der Grundlage früherer Käufe, Einkaufsmuster usw. auszulösen.
Lassen Sie uns reden!
Lassen Sie uns reden!
Wir freuen uns darauf, Ihnen unsere Lösungen im Detail zu demonstrieren!
Wir freuen uns darauf, Ihnen unsere Lösungen im Detail zu demonstrieren!
Kevin Müller
Kevin Müller
Director Retail Acceleration
Director Retail Acceleration
Lassen Sie uns reden!
Wir freuen uns darauf, Ihnen unsere Lösungen im Detail zu demonstrieren!
Kevin Müller
Director Retail Acceleration
Häufig gestellte Fragen
Ihre FAQs beantwortet. Haben wir etwas vergessen? Kontaktieren Sie uns gerne!
Can I connect my existing Retail Media Network Platform to display ads on shopreme solutions?
Yes. Retailers can seamlessly integrate their existing Retail Media Network platform with shopreme’s Self-Checkout solutions to run automated, targeted ad campaigns across all Self-Service touchpoints.
Benefits for retailers:
By integrating your Retail Media Network platform with shopreme, you can:
Automate campaign bookings and manage ad placements centrally
Deliver campaigns based on shopper segments, store location, time of day, or customer behavior.
Unify your Retail Media strategy across all touchpoints
Can I connect my existing Retail Media Network Platform to display ads on shopreme solutions?
Yes. Retailers can seamlessly integrate their existing Retail Media Network platform with shopreme’s Self-Checkout solutions to run automated, targeted ad campaigns across all Self-Service touchpoints.
Benefits for retailers:
By integrating your Retail Media Network platform with shopreme, you can:
Automate campaign bookings and manage ad placements centrally
Deliver campaigns based on shopper segments, store location, time of day, or customer behavior.
Unify your Retail Media strategy across all touchpoints
Can I connect my existing Retail Media Network Platform to display ads on shopreme solutions?
Yes. Retailers can seamlessly integrate their existing Retail Media Network platform with shopreme’s Self-Checkout solutions to run automated, targeted ad campaigns across all Self-Service touchpoints.
Benefits for retailers:
By integrating your Retail Media Network platform with shopreme, you can:
Automate campaign bookings and manage ad placements centrally
Deliver campaigns based on shopper segments, store location, time of day, or customer behavior.
Unify your Retail Media strategy across all touchpoints
How can Retail Media increase the ROI of self-service solutions?
In short: Retail Media turns self-service touchpoints, such as smart cart screens, kiosks, charging stations, and Scan & Go apps, into marketing channels. Retailers generate new revenue streams by selling ad space to CPG brands and suppliers. Return on investment (ROI) increases by driving sales with targeted ads and promotions.
How Retail Media works at Self-Checkout
Retail Media integrates advertising into Self-Checkout and Scan & Go experiences by displaying targeted promotions, recommendations, and branded campaigns at the moment of purchase decision. In an impulse-driven, in-store environment, these placements influence buying behavior right before checkout.
Benefits for retailers
New revenue streams: Selling premium ad space to brands and suppliers.
Targeted promotions: Reaching shoppers based on time, location, or customer segment.
Stronger partnerships with brands: Offering measurable campaign performance reports.
Cross-channel integration: Connecting with Retail Media Network Platforms for automated campaign booking and reporting.
Increased basket size: Personalized promotions encourage upselling and cross-selling.
How in-store Retail Media increases ROI
Retail Media monetizes existing Self-Service touchpoints by converting screen time into advertising inventory. This generates revenue while driving higher sales through targeted promotions, directly improving the ROI of Self-Checkout solutions.
How can Retail Media increase the ROI of self-service solutions?
In short: Retail Media turns self-service touchpoints, such as smart cart screens, kiosks, charging stations, and Scan & Go apps, into marketing channels. Retailers generate new revenue streams by selling ad space to CPG brands and suppliers. Return on investment (ROI) increases by driving sales with targeted ads and promotions.
How Retail Media works at Self-Checkout
Retail Media integrates advertising into Self-Checkout and Scan & Go experiences by displaying targeted promotions, recommendations, and branded campaigns at the moment of purchase decision. In an impulse-driven, in-store environment, these placements influence buying behavior right before checkout.
Benefits for retailers
New revenue streams: Selling premium ad space to brands and suppliers.
Targeted promotions: Reaching shoppers based on time, location, or customer segment.
Stronger partnerships with brands: Offering measurable campaign performance reports.
Cross-channel integration: Connecting with Retail Media Network Platforms for automated campaign booking and reporting.
Increased basket size: Personalized promotions encourage upselling and cross-selling.
How in-store Retail Media increases ROI
Retail Media monetizes existing Self-Service touchpoints by converting screen time into advertising inventory. This generates revenue while driving higher sales through targeted promotions, directly improving the ROI of Self-Checkout solutions.
How can Retail Media increase the ROI of self-service solutions?
In short: Retail Media turns self-service touchpoints, such as smart cart screens, kiosks, charging stations, and Scan & Go apps, into marketing channels. Retailers generate new revenue streams by selling ad space to CPG brands and suppliers. Return on investment (ROI) increases by driving sales with targeted ads and promotions.
How Retail Media works at Self-Checkout
Retail Media integrates advertising into Self-Checkout and Scan & Go experiences by displaying targeted promotions, recommendations, and branded campaigns at the moment of purchase decision. In an impulse-driven, in-store environment, these placements influence buying behavior right before checkout.
Benefits for retailers
New revenue streams: Selling premium ad space to brands and suppliers.
Targeted promotions: Reaching shoppers based on time, location, or customer segment.
Stronger partnerships with brands: Offering measurable campaign performance reports.
Cross-channel integration: Connecting with Retail Media Network Platforms for automated campaign booking and reporting.
Increased basket size: Personalized promotions encourage upselling and cross-selling.
How in-store Retail Media increases ROI
Retail Media monetizes existing Self-Service touchpoints by converting screen time into advertising inventory. This generates revenue while driving higher sales through targeted promotions, directly improving the ROI of Self-Checkout solutions.
What Retail Media elements can be shown at Self-Checkout, especially on Smart Cart screens?
shopreme allows retailers to display a wide range of Retail Media elements directly at the point of sale, turning every Self-Checkout touchpoint into a powerful marketing channel. The shopreme Management Console enables precise tracking of ad performance, engagement, and sales impact.
Supported Retail Media Elements include:
Recipes & inspiration: Meal ideas that include sponsored products with an add-to-list feature in one tab to increase basket size.
Multi-step promotions: Guiding customers through a sequence of related offers on the checkout screen.
Product alternatives: Highlighting sponsored options at the moment of purchase decision
Recommendations: Displaying complementary suggestions, hyper-personalized recommendations, purchase reminders, and more.
Coupons & sponsored offers: E.g. prioritizing market-relevant coupons.
What Retail Media elements can be shown at Self-Checkout, especially on Smart Cart screens?
shopreme allows retailers to display a wide range of Retail Media elements directly at the point of sale, turning every Self-Checkout touchpoint into a powerful marketing channel. The shopreme Management Console enables precise tracking of ad performance, engagement, and sales impact.
Supported Retail Media Elements include:
Recipes & inspiration: Meal ideas that include sponsored products with an add-to-list feature in one tab to increase basket size.
Multi-step promotions: Guiding customers through a sequence of related offers on the checkout screen.
Product alternatives: Highlighting sponsored options at the moment of purchase decision
Recommendations: Displaying complementary suggestions, hyper-personalized recommendations, purchase reminders, and more.
Coupons & sponsored offers: E.g. prioritizing market-relevant coupons.
What Retail Media elements can be shown at Self-Checkout, especially on Smart Cart screens?
shopreme allows retailers to display a wide range of Retail Media elements directly at the point of sale, turning every Self-Checkout touchpoint into a powerful marketing channel. The shopreme Management Console enables precise tracking of ad performance, engagement, and sales impact.
Supported Retail Media Elements include:
Recipes & inspiration: Meal ideas that include sponsored products with an add-to-list feature in one tab to increase basket size.
Multi-step promotions: Guiding customers through a sequence of related offers on the checkout screen.
Product alternatives: Highlighting sponsored options at the moment of purchase decision
Recommendations: Displaying complementary suggestions, hyper-personalized recommendations, purchase reminders, and more.
Coupons & sponsored offers: E.g. prioritizing market-relevant coupons.
