Retail Media an allen Self-Checkout-Touchpoints
Werben im Moment der Kaufentscheidung
Was ist Retail Media im Self-Checkout?
Retail Media ermöglicht Einzelhändlern, Umsätze zu steigern und neue Einnahmequellen zu erschließen, indem sie Werbeflächen direkt in den Stores an Marken verkaufen.
Durch die Integration von Retail Media im Self-Checkout werden Bildschirme zu leistungsstarken Marketingkanälen. Sie ermöglichen gezielte Werbung, Empfehlungen und Aktionen während des gesamten Einkaufserlebnisses. Die wichtigsten Vorteile von Retail Media im stationären Handel:
Was ist Retail Media im Self-Checkout?
“They excel at adaptivity, flexibility, and fast development”
“At REWE, we are very glad that we chose shopreme for our Scan & Go solution.
They excel at their adaptivity, flexibility for custom solutions, and their fast development cycle"
Oliver Schnurr
Product Owner, REWE digital
Monetarisieren Sie Ihre Screens
Verkaufen Sie digitale Werbeflächen an Konsumgüterhersteller, damit diese ihre Produkte genau dort bewerben können, wo Kaufentscheidungen getroffen werden. Dabei behalten Sie die Preisgestaltung, Zeitplanung und Zielgruppenausrichtung selbst in der Hand.
Mithilfe der Management Console können Sie Werbeleistung, Engagement und tatsächliche Auswirkungen auf den Umsatz nachvollziehen.
Integrieren Sie zusätzlich Ihre Retail Media Network Plattform, um Buchungen zu automatisieren und Anzeigenplatzierungen basierend auf Standort, Tageszeit oder Käufergruppen anzubieten.
Appetit macht Umsatz
Werben wie im Onlinehandel –
direkt im Store
Eine Integration für alle Touchpoints
Häufig gestellte Fragen
Ihre FAQs beantwortet. Haben wir etwas vergessen? Kontaktieren Sie uns gerne!
Can I connect my existing Retail Media Network Platform to display ads on shopreme solutions?
Yes. Retailers can seamlessly integrate their existing Retail Media Network platform with shopreme’s Self-Checkout solutions to run automated, targeted ad campaigns across all Self-Service touchpoints.
Benefits for retailers:
By integrating your Retail Media Network platform with shopreme, you can:
Automate campaign bookings and manage ad placements centrally
Deliver campaigns based on shopper segments, store location, time of day, or customer behavior.
Unify your Retail Media strategy across all touchpoints
How can Retail Media increase the ROI of self-service solutions?
In short: Retail Media turns self-service touchpoints, such as smart cart screens, kiosks, charging stations, and Scan & Go apps, into marketing channels. Retailers generate new revenue streams by selling ad space to CPG brands and suppliers. Return on investment (ROI) increases by driving sales with targeted ads and promotions.
How Retail Media works at Self-Checkout
Retail Media integrates advertising into Self-Checkout and Scan & Go experiences by displaying targeted promotions, recommendations, and branded campaigns at the moment of purchase decision. In an impulse-driven, in-store environment, these placements influence buying behavior right before checkout.
Benefits for retailers
New revenue streams: Selling premium ad space to brands and suppliers.
Targeted promotions: Reaching shoppers based on time, location, or customer segment.
Stronger partnerships with brands: Offering measurable campaign performance reports.
Cross-channel integration: Connecting with Retail Media Network Platforms for automated campaign booking and reporting.
Increased basket size: Personalized promotions encourage upselling and cross-selling.
How in-store Retail Media increases ROI
Retail Media monetizes existing Self-Service touchpoints by converting screen time into advertising inventory. This generates revenue while driving higher sales through targeted promotions, directly improving the ROI of Self-Checkout solutions.
What Retail Media elements can be shown at Self-Checkout, especially on Smart Cart screens?
shopreme allows retailers to display a wide range of Retail Media elements directly at the point of sale, turning every Self-Checkout touchpoint into a powerful marketing channel. The shopreme Management Console enables precise tracking of ad performance, engagement, and sales impact.
Supported Retail Media Elements include:
Recipes & inspiration: Meal ideas that include sponsored products with an add-to-list feature in one tab to increase basket size.
Multi-step promotions: Guiding customers through a sequence of related offers on the checkout screen.
Product alternatives: Highlighting sponsored options at the moment of purchase decision
Recommendations: Displaying complementary suggestions, hyper-personalized recommendations, purchase reminders, and more.
Coupons & sponsored offers: E.g. prioritizing market-relevant coupons.
