REWE Scan and Go
Scan & Go on
Handheld Scanners
REWE, Germany’s second-largest retailer with approximately 3,700 stores, was one of the first retailers in the country to trial Scan & Go. After testing an alternative solution, REWE approached shopreme because of the strength of our SDK (Software Development Kit) and the seamless integration it provides.
REWE, Germany’s second-largest retailer with approximately 3,700 stores, was one of the first retailers in the country to trial Scan & Go. After testing an alternative solution, REWE approached shopreme because of the strength of our SDK (Software Development Kit) and the seamless integration it provides.
Go Live
124 Stores
Live in
800+ Stores
Scan & Go enabled
211,000 Products
The Challenge
Having trialed a standalone Scan and Go application, REWE wanted a solution that could become part of their digital product portfolio rather than playing second fiddle to the main application. The company wanted to integrate REWE Scan and Go into their existing customer app. This would allow them to grow their digital ecosystem and integrate REWE Scan and Go with the PAYBACK loyalty scheme (a multi-partner program) and their own rewards and coupons.
Having trialed a standalone Scan and Go application, REWE wanted a solution that could become part of their digital product portfolio rather than playing second fiddle to the main application. The company wanted to integrate REWE Scan and Go into their existing customer app. This would allow them to grow their digital ecosystem and integrate REWE Scan and Go with the PAYBACK loyalty scheme (a multi-partner program) and their own rewards and coupons.
Our Solution: REWE Scan and Go
powered by shopreme
Our renowned shopreme SDK proved to be the best solution to achieve the seamless integration REWE were looking for. In addition, we worked with Zebra to also run our software on the PS20 handheld scanners. Through this combination of mobile phones and handheld scanners, choosing our solution put the new REWE Scan and Go service in a great position to reach as many customers as possible.
Our renowned shopreme SDK proved to be the best solution to achieve the seamless integration REWE were looking for. In addition, we worked with Zebra to also run our software on the PS20 handheld scanners. Through this combination of mobile phones and handheld scanners, choosing our solution put the new REWE Scan and Go service in a great position to reach as many customers as possible.
At REWE, we are very glad that we chose shopreme for our Scan & Go solution. They excel at their adaptivity, flexibility for custom solutions, and their fast development cycles.
Oliver Schnurr
Oliver Schnurr
Product Owner
Product Owner
REWE Scan & Go – directly in the REWE App
The Scan & Go functionality was fully integrated into the REWE app using the shopreme SDK, fulfilling the objective of increasing the product portfolio and growing the digital ecosystem.
To make the REWE Scan and Go journey as easy as possible for customers, the REWE app automatically detects the store through a Bluetooth Beacon. As a fallback option, customers can also check in at their REWE store by scanning a check-in code (Aztec). shopreme Scan & Go supports multiple check-in modes to suit different customer requirements and scenarios. Not everyone has Bluetooth enabled on their phone, for example.
The shopping journey itself is intuitive and clear, with customers using their own devices to go around the store and add products to their digital basket by scanning the barcodes. Customers then head to the till, where the app generates a Code (Aztec) that performs a handover to the POS system, which then processes the transaction.
The Scan & Go functionality was fully integrated into the REWE app using the shopreme SDK, fulfilling the objective of increasing the product portfolio and growing the digital ecosystem.
To make the REWE Scan and Go journey as easy as possible for customers, the REWE app automatically detects the store through a Bluetooth Beacon. As a fallback option, customers can also check in at their REWE store by scanning a check-in code (Aztec). shopreme Scan & Go supports multiple check-in modes to suit different customer requirements and scenarios. Not everyone has Bluetooth enabled on their phone, for example.
The shopping journey itself is intuitive and clear, with customers using their own devices to go around the store and add products to their digital basket by scanning the barcodes. Customers then head to the till, where the app generates a Code (Aztec) that performs a handover to the POS system, which then processes the transaction.
Scan & Go with Handheld Scanners
As not all customers are comfortable downloading an application or using their phone to complete the shopping trip, REWE were also very keen to offer alternative ways of using Scan & Go. Therefore, REWE customers can access the Scan & Go functionality both in the REWE apps and on handheld scanner devices at the store. Thanks to our partnership with Zebra, our Scan & Go solution is fully compatible with their PS20 scanner hardware, allowing customers to choose their preferred mobile scanning solution.
Customers can use the handheld scanners anonymously with no login required. All they need to do is press the “Start now” button to unlock one of the available devices, which is indicated by a green flashing light on the scanner’s cradle. The Zebra PS20 can now be used to complete the shopping journey, scanning the barcodes of the products, and handing the transaction over to the POS. REWE uses 11,000 Zebra PS20 scanners running shopreme’s Scan & Go solution.
As not all customers are comfortable downloading an application or using their phone to complete the shopping trip, REWE were also very keen to offer alternative ways of using Scan & Go. Therefore, REWE customers can access the Scan & Go functionality both in the REWE apps and on handheld scanner devices at the store. Thanks to our partnership with Zebra, our Scan & Go solution is fully compatible with their PS20 scanner hardware, allowing customers to choose their preferred mobile scanning solution.
Customers can use the handheld scanners anonymously with no login required. All they need to do is press the “Start now” button to unlock one of the available devices, which is indicated by a green flashing light on the scanner’s cradle. The Zebra PS20 can now be used to complete the shopping journey, scanning the barcodes of the products, and handing the transaction over to the POS. REWE uses 11,000 Zebra PS20 scanners running shopreme’s Scan & Go solution.
Loyalty Integration
REWE operates a complex loyalty and rewards scheme. A lot of work was carried out to ensure all the different coupons were compatible with Scan & Go and that customers were rewarded for their purchases. REWE had already successfully integrated PAYBACK coupons into the REWE app before. To provide a unified offering, PAYBACK coupons have also been integrated with the Scan & Go functionality in the REWE app, where customers can now easily find and apply coupons as they scan the products.
REWE operates a complex loyalty and rewards scheme. A lot of work was carried out to ensure all the different coupons were compatible with Scan & Go and that customers were rewarded for their purchases. REWE had already successfully integrated PAYBACK coupons into the REWE app before. To provide a unified offering, PAYBACK coupons have also been integrated with the Scan & Go functionality in the REWE app, where customers can now easily find and apply coupons as they scan the products.
REWE Vorteilskarte
A rather specific use case in this project is the REWE Vorteilskarte feature. Since REWE have a variety of loyalty systems in place, this feature allows customers to transfer all the relevant information using a Code (Aztec) that is generated within the REWE app. This is used primarily to transfer loyalty information from a mobile phone to the Zebra handheld scanners so that customers using these devices do not miss out on their advantages. With REWE Vorteilskarte, all REWE Scan & Go clients are efficiently linked to the various loyalty programs.
A rather specific use case in this project is the REWE Vorteilskarte feature. Since REWE have a variety of loyalty systems in place, this feature allows customers to transfer all the relevant information using a Code (Aztec) that is generated within the REWE app. This is used primarily to transfer loyalty information from a mobile phone to the Zebra handheld scanners so that customers using these devices do not miss out on their advantages. With REWE Vorteilskarte, all REWE Scan & Go clients are efficiently linked to the various loyalty programs.
Special Use Cases
REWE had some special use cases to be accounted for during the implementation, most of which we already covered out of the box.
REWE had some special use cases to be accounted for during the implementation, most of which we already covered out of the box.
Single Item or Multipack
Another well-known use case in grocery retail is different unit sizes. This is the case with products available in various quantities with only a single barcode, such as a single bottle of beer or a whole crate. When scanning such a barcode, a pop-up appears on the screen asking the customer to select the quantity they want to purchase.
Another well-known use case in grocery retail is different unit sizes. This is the case with products available in various quantities with only a single barcode, such as a single bottle of beer or a whole crate. When scanning such a barcode, a pop-up appears on the screen asking the customer to select the quantity they want to purchase.
Deposit Voucher
On a related note, these drinks often come in deposit bottles, which means that you pay a small fee per bottle as a deposit which is then returned to you when you return the bottle. The money is often returned in the form of a voucher, the barcode of which we were also able to integrate into our system so that the total is automatically reduced when the voucher is scanned. In addition, we ensured a high level of fraud prevention by making the vouchers a one-time scan.
On a related note, these drinks often come in deposit bottles, which means that you pay a small fee per bottle as a deposit which is then returned to you when you return the bottle. The money is often returned in the form of a voucher, the barcode of which we were also able to integrate into our system so that the total is automatically reduced when the voucher is scanned. In addition, we ensured a high level of fraud prevention by making the vouchers a one-time scan.
Weight Products
Weight products are commonplace in almost every supermarket and a standard use case in the shopreme Scan & Go solution. Customers weigh products at a scale and scan the printed barcode as with any other product around the store.
Weight products are commonplace in almost every supermarket and a standard use case in the shopreme Scan & Go solution. Customers weigh products at a scale and scan the printed barcode as with any other product around the store.
Effective Loss Prevention
As is the case in any project, the topic of loss prevention is always an important one. In general, our loss prevention rests on three pillars:
As is the case in any project, the topic of loss prevention is always an important one. In general, our loss prevention rests on three pillars:
Psychological: this includes in-app reminders that customers may be subject to spot checks.
Technological: an algorithm analyzes all Scan & Go baskets and singles out baskets for spot checks based on basket value and other configurable parameters.
Human: staff members can monitor Scan & Go baskets in real time and perform spot checks.
Psychological: this includes in-app reminders that customers may be subject to spot checks.
Technological: an algorithm analyzes all Scan & Go baskets and singles out baskets for spot checks based on basket value and other configurable parameters.
Human: staff members can monitor Scan & Go baskets in real time and perform spot checks.
Psychological: this includes in-app reminders that customers may be subject to spot checks.
Technological: an algorithm analyzes all Scan & Go baskets and singles out baskets for spot checks based on basket value and other configurable parameters.
Human: staff members can monitor Scan & Go baskets in real time and perform spot checks.
Successful Project & Change Management
REWE formed a completely new team for REWE Scan & Go, who worked closely with all parts of the organization to ensure seamless integration, streamlined project management, and high-quality results. The creation of a dedicated team shows the importance of the project for REWE and undoubtedly helped with the efficient implementation of Scan & Go.
REWE formed a completely new team for REWE Scan & Go, who worked closely with all parts of the organization to ensure seamless integration, streamlined project management, and high-quality results. The creation of a dedicated team shows the importance of the project for REWE and undoubtedly helped with the efficient implementation of Scan & Go.
It was a pleasure to work with the dedicated teams that REWE put together for this project. From start to finish, the project management was very efficient, and we were able to cover a lot of ground quickly, giving us time to work on the more intricate details of the solution while staying within the agreed timeline.
Caroline Pfoser
Caroline Pfoser
Product Owner
Product Owner
The project had a high degree of complexity due to the multi-modal support as well as deep integration of loyalty programs, both multi-partner and customer-specific. Nonetheless, the project was delivered in 11 months, including a dedicated 6-week testing phase in 4 REWE stores to trial function and performance. The learnings gathered during this period were then implemented before the full customer rollout.
The project had a high degree of complexity due to the multi-modal support as well as deep integration of loyalty programs, both multi-partner and customer-specific. Nonetheless, the project was delivered in 11 months, including a dedicated 6-week testing phase in 4 REWE stores to trial function and performance. The learnings gathered during this period were then implemented before the full customer rollout.
The cooperation with shopreme has always been characterized by pragmatic and cooperative unity. From the first introductory presentations to the final firm agreement of cooperation, the colleagues of shopreme invested a lot in joint advance work and support. The subsequent project implementation was optimally staffed for this challenging project. The agile team delivered excellent results in developing and customizing their product for us, with strong support from the management
Marko Scheffler
Marko Scheffler
Chief Product Owner
Chief Product Owner
Current Situation & Achievements
Offering such an innovative solution to their customers allows REWE to build on its claim of being Germany’s most trusted retailer by showing they are in tune with what their customers want. It also positions them as a digital innovator in the retail industry, helping to strengthen the brand’s image.
Customers benefit from the increase in efficiency at the point of sale since they have already scanned all products and simply need to process their payment. This saves the time and effort of taking everything out of the physical basket only to repack it after the cashier has scanned it. Furthermore, features such as the live price calculation of the basket (which is always visible during Scan & Go purchases) give the customer greater control over their spending.
shopreme Scan & Go can bring a lot of benefit to the customer journey with features such as a shopping list, which can be shared with other participants, and detailed product information. These convenient features allow retailers to reach customers at home, while customers benefit from an all-inclusive solution that makes their shopping trips more enjoyable and efficient.
Offering such an innovative solution to their customers allows REWE to build on its claim of being Germany’s most trusted retailer by showing they are in tune with what their customers want. It also positions them as a digital innovator in the retail industry, helping to strengthen the brand’s image.
Customers benefit from the increase in efficiency at the point of sale since they have already scanned all products and simply need to process their payment. This saves the time and effort of taking everything out of the physical basket only to repack it after the cashier has scanned it. Furthermore, features such as the live price calculation of the basket (which is always visible during Scan & Go purchases) give the customer greater control over their spending.
shopreme Scan & Go can bring a lot of benefit to the customer journey with features such as a shopping list, which can be shared with other participants, and detailed product information. These convenient features allow retailers to reach customers at home, while customers benefit from an all-inclusive solution that makes their shopping trips more enjoyable and efficient.
At shopreme, we are very happy to have delivered the Scan & Go solution REWE were looking for. Simultaneously running our solution on customer phones and Zebra handheld scanners allowed us to reach the maximum number of customers and diversify REWE’s digital portfolio. Our SDK has impressed again with deep, seamless integration and full customization. We founded shopreme because we wanted to create something we would use ourselves, and our solution for REWE has all the useful features we want to bring to customers, like the shared shopping list and price overview.
Florian Burgstaller
Florian Burgstaller
CEO
CEO
Plans Moving Forward
Following the successful launch of hundreds of Scan & Go enabled stores, REWE plan to constantly increase the number of stores offering mobile self-checkout across Germany. There is also room to create additional value for customers by implementing value-added services over time, like a recipe database.
Following the successful launch of hundreds of Scan & Go enabled stores, REWE plan to constantly increase the number of stores offering mobile self-checkout across Germany. There is also room to create additional value for customers by implementing value-added services over time, like a recipe database.
Scan & Go is our first step to automated markets, efficient shopping,
and gamification experiences.
Oliver Schnurr
Oliver Schnurr
Product Owner
Product Owner
Success Stories with shopreme
Pioneering discount retailing giant ALDI Nord, with a network spanning over 5,000 stores, implemented shopreme’s Scan and Go technology in several locations, offering their customers a seamless and expedited self-checkout experience. ALDI Nord utilizes the whole shopreme ecosystem of Scan & Go, matrix SCO and vector Exit Solution.
Read more
Auchan, offering modern and high-quality retail experiences in more than 220 stores in Romania and Poland, continues digitalizing its stores by introducing Scan & Go based on the powerful shopreme SDK.
Read more
BILLA AG, an Austrian retail innovation leader, was looking for a cutting-edge solution to give their customers the most convenient shopping experience.
Read more
This subsidiary of the XXXLutz Group, the world’s second largest furniture retailer, uses shopreme so their customers can self-order furniture from the warehouse.
Read more
Mömax a multinational furniture retailer provides self-ordering from the warehouse using shopreme.
Read more
REWE, Europe’s 5th largest food retailer with more than 3500 stores, uses the shopreme SDK to provide its customers a fast and convenient shopping experience, starting with more than 110 stores.
HIT, part of the Dohle Handelsgruppe, is known for its great variety of first-class products. With Scan & Go and exit hardware from shopreme, the food retailer now offers a perfect hybrid in-store shopping experience and achieves exceptionally high adoption rates.
Penny, daughter of the REWE Group and one of the world’s most successful discount supermarket chains with over 3550 stores, has rolled out shopreme Scan & Go in more than 160 stores to provide its customers frictionless self-checkout.
Read more
Europe’s leading premium beauty retailer with around 2,400 stores in 26 European countries also chose shopreme as its mobile self-checkout solution to offer a unique customer journey in its new flagship store.
Read more
Pioneering discount retailing giant ALDI Nord, with a network spanning over 5,000 stores, implemented shopreme’s Scan and Go technology in several locations, offering their customers a seamless and expedited self-checkout experience. ALDI Nord utilizes the whole shopreme ecosystem of Scan & Go, matrix SCO and vector Exit Solution.
Read more
Auchan, offering modern and high-quality retail experiences in more than 220 stores in Romania and Poland, continues digitalizing its stores by introducing Scan & Go based on the powerful shopreme SDK.
Read more
BILLA AG, an Austrian retail innovation leader, was looking for a cutting-edge solution to give their customers the most convenient shopping experience.
Read more
This subsidiary of the XXXLutz Group, the world’s second largest furniture retailer, uses shopreme so their customers can self-order furniture from the warehouse.
Read more
Mömax a multinational furniture retailer provides self-ordering from the warehouse using shopreme.
Read more
REWE, Europe’s 5th largest food retailer with more than 3500 stores, uses the shopreme SDK to provide its customers a fast and convenient shopping experience, starting with more than 110 stores.
HIT, part of the Dohle Handelsgruppe, is known for its great variety of first-class products. With Scan & Go and exit hardware from shopreme, the food retailer now offers a perfect hybrid in-store shopping experience and achieves exceptionally high adoption rates.
Penny, daughter of the REWE Group and one of the world’s most successful discount supermarket chains with over 3550 stores, has rolled out shopreme Scan & Go in more than 160 stores to provide its customers frictionless self-checkout.
Read more
Europe’s leading premium beauty retailer with around 2,400 stores in 26 European countries also chose shopreme as its mobile self-checkout solution to offer a unique customer journey in its new flagship store.
Read more
Pioneering discount retailing giant ALDI Nord, with a network spanning over 5,000 stores, implemented shopreme’s Scan and Go technology in several locations, offering their customers a seamless and expedited self-checkout experience. ALDI Nord utilizes the whole shopreme ecosystem of Scan & Go, matrix SCO and vector Exit Solution.
Read more
Auchan, offering modern and high-quality retail experiences in more than 220 stores in Romania and Poland, continues digitalizing its stores by introducing Scan & Go based on the powerful shopreme SDK.
Read more
BILLA AG, an Austrian retail innovation leader, was looking for a cutting-edge solution to give their customers the most convenient shopping experience.
Read more
This subsidiary of the XXXLutz Group, the world’s second largest furniture retailer, uses shopreme so their customers can self-order furniture from the warehouse.
Read more
Mömax a multinational furniture retailer provides self-ordering from the warehouse using shopreme.
Read more
REWE, Europe’s 5th largest food retailer with more than 3500 stores, uses the shopreme SDK to provide its customers a fast and convenient shopping experience, starting with more than 110 stores.
HIT, part of the Dohle Handelsgruppe, is known for its great variety of first-class products. With Scan & Go and exit hardware from shopreme, the food retailer now offers a perfect hybrid in-store shopping experience and achieves exceptionally high adoption rates.
Penny, daughter of the REWE Group and one of the world’s most successful discount supermarket chains with over 3550 stores, has rolled out shopreme Scan & Go in more than 160 stores to provide its customers frictionless self-checkout.
Read more
Europe’s leading premium beauty retailer with around 2,400 stores in 26 European countries also chose shopreme as its mobile self-checkout solution to offer a unique customer journey in its new flagship store.
Read more
Pioneering discount retailing giant ALDI Nord, with a network spanning over 5,000 stores, implemented shopreme’s Scan and Go technology in several locations, offering their customers a seamless and expedited self-checkout experience. ALDI Nord utilizes the whole shopreme ecosystem of Scan & Go, matrix SCO and vector Exit Solution.
Read more
Auchan, offering modern and high-quality retail experiences in more than 220 stores in Romania and Poland, continues digitalizing its stores by introducing Scan & Go based on the powerful shopreme SDK.
Read more
BILLA AG, an Austrian retail innovation leader, was looking for a cutting-edge solution to give their customers the most convenient shopping experience.
Read more
This subsidiary of the XXXLutz Group, the world’s second largest furniture retailer, uses shopreme so their customers can self-order furniture from the warehouse.
Read more
Mömax a multinational furniture retailer provides self-ordering from the warehouse using shopreme.
Read more
REWE, Europe’s 5th largest food retailer with more than 3500 stores, uses the shopreme SDK to provide its customers a fast and convenient shopping experience, starting with more than 110 stores.
HIT, part of the Dohle Handelsgruppe, is known for its great variety of first-class products. With Scan & Go and exit hardware from shopreme, the food retailer now offers a perfect hybrid in-store shopping experience and achieves exceptionally high adoption rates.
Penny, daughter of the REWE Group and one of the world’s most successful discount supermarket chains with over 3550 stores, has rolled out shopreme Scan & Go in more than 160 stores to provide its customers frictionless self-checkout.
Read more
Europe’s leading premium beauty retailer with around 2,400 stores in 26 European countries also chose shopreme as its mobile self-checkout solution to offer a unique customer journey in its new flagship store.
Read more
Let's Talk!
Ready to upgrade? We look forward to demonstrating shopreme to you in detail!
Kevin Müller
Director Retail Acceleration
Let's Talk!
Ready to upgrade? We look forward to demonstrating shopreme to you in detail!
Kevin Müller
Director Retail Acceleration
Let's Talk!
Ready to upgrade? We look forward to demonstrating shopreme to you in detail!
Kevin Müller
