13 booths, 2 Talks, 1 Award: How shopreme Redefined Presence at EuroShop’s 60th Anniversary
What happens when the world’s largest retail trade fair celebrates its 60th anniversary?
For us, it meant being asked the same question repeatedly: 'Wait, you’re really at thirteen different booths?' For five days in Düsseldorf, EuroShop hosted around 1,900 exhibitors from over 50 countries, establishing itself as a major hub for retail technology and store design.
Our team didn't just attend EuroShop; our presence served as a definitive statement. Here is a look back at the week that redefined what’s possible in self-checkout.
The Power of 13 booths:
A Software Ecosystem Without Borders
The most frequent question our team heard throughout the halls was: "You’re presenting at 13 different booths?!" At EuroShop 2026, we demonstrated our omnipresence to prove a vital strategic point: shopreme is the software engine for major hardware vehicles.
By liberating the software experience from hardware constraints, we demonstrated how our ecosystem integrates across multiple Self-Checkout touchpoints, spanning the entire fairgrounds. While our main base was at booth H57 in Hall 6, we collaborated with a wide range of partners to show how our Self-Checkout software ecosystem adapts to different Self-Checkout hardware solutions:
umdasch The Store Makers (Hall 12, C19): We showcased our entire ecosystem at the award-winning umdasch booth, which was honored for its stunning design.
Adyen (Hall 6, H23): We demonstrated how our ecosystem integrates with Adyen’s payment solutions for a smoother transaction flow.
Hanshow Booth F03 | Hall 6 featuring our joint Smart Cart solution.
Wanzl Booth A25 | Hall 12
Honeywell Booth F58 | Hall 6
Meferi Technologies Booth G80 | Hall 6
Geck Booth C35 | Hall 10
SuperHii Booth F01 | Hall 5
COMBASE AG Booth E04 | Hall 6
DRS Booth D30 | Hall 6
...and more.
The Art of Self-Checkout: Where UX Meets Emotion
We debuted 'The Art of Self-Checkout' for the first time at EuroShop 26. In a world of advanced technology, our marketing campaign reflects our belief that user experience at every Self-Checkout touchpoint should be as intuitive and polished as the best smartphone apps.
But why does 'art' matter in Self-Checkout? Because technology matters, but experience converts. Retail technology is often viewed through a purely functional lens; this aesthetic installation should act as a reminder that, for today’s shoppers, it should not only be efficient but also enhance the atmosphere and experience of the in-store environment.
When interfaces and journeys are intuitive, customer adoption rates climb, reaching up to 15% of transaction share across our customer projects. By focusing on the 'art' of the journey, we ensure that checkout feels like a convenience, not a chore.
Awarded "Top Supplier Retail 2026" with famila Nordost
A definitive highlight of the event occurred on the Blue Stage, where shopreme was honored at the prestigious EHI Retail Technology Awards (RETA). We are proud to have been named "Top Supplier Retail 2026" for our role as the technology partner in the famila Nordost Self-Checkout success story.
Expert Insights on Two Stages
We took to the stages twice to talk about Self-Checkout:
Smart Carts Decoded. What Retailers need to know before choosing a system
Kevin Müller’s talk focused on the reality that Smart Cart hardware choice is only the beginning. He emphasized that shoppers don’t compare a smart cart to another cart; they compare it to their favorite smartphone apps.
Some key takeaways from the talk:
"𝘠𝘰𝘶 𝘤𝘢𝘯 𝘱𝘶𝘵 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘴𝘮𝘢𝘳𝘵 𝘤𝘢𝘳𝘵 𝘩𝘢𝘳𝘥𝘸𝘢𝘳𝘦 𝘪𝘯𝘵𝘰 𝘵𝘸𝘰 𝘴𝘵𝘰𝘳𝘦𝘴 𝘢𝘯𝘥 𝘨𝘦𝘵 𝘵𝘸𝘰 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘰𝘶𝘵𝘤𝘰𝘮𝘦𝘴. 𝘖𝘯𝘦 𝘧𝘦𝘦𝘭𝘴 𝘱𝘳𝘦𝘮𝘪𝘶𝘮 𝘢𝘯𝘥 𝘳𝘶𝘯𝘴 𝘴𝘮𝘰𝘰𝘵𝘩𝘭𝘺; 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘢 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘱𝘳𝘰𝘫𝘦𝘤𝘵. 𝘛𝘩𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘪𝘴 𝘪𝘯 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘢𝘯𝘥 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘥𝘦𝘴𝘪𝘨𝘯."
"𝘏𝘢𝘳𝘥𝘸𝘢𝘳𝘦 𝘤𝘩𝘰𝘪𝘤𝘦𝘴 𝘪𝘮𝘱𝘢𝘤𝘵 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘢𝘯𝘥 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴. 𝘚𝘰 𝘪𝘧 𝘵𝘩𝘦 𝘱𝘩𝘺𝘴𝘪𝘤𝘢𝘭 𝘧𝘭𝘰𝘸 𝘪𝘴 𝘸𝘳𝘰𝘯𝘨, 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘸𝘪𝘭𝘭 𝘯𝘰𝘵 𝘴𝘢𝘷𝘦 𝘺𝘰𝘶."
"𝘞𝘩𝘦𝘯 𝘪𝘵 (𝘃𝗶𝘀𝗶𝗼𝗻-𝗹𝗲𝗱 𝘀𝘆𝘀𝘁𝗲𝗺) 𝘸𝘰𝘳𝘬𝘴, 𝘮𝘢𝘨𝘪𝘤𝘢𝘭, 𝘣𝘶𝘵 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘧𝘢𝘪𝘭𝘴, 𝘪𝘵 𝘤𝘢𝘯 𝘣𝘦 𝘷𝘦𝘳𝘺 𝘤𝘰𝘯𝘧𝘶𝘴𝘪𝘯𝘨 𝘧𝘰𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘢𝘯𝘥 𝘤𝘰𝘴𝘵𝘭𝘺 𝘧𝘰𝘳 𝘳𝘦𝘵𝘢𝘪𝘭𝘦𝘳𝘴 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘢 𝘴𝘪𝘯𝘨𝘭𝘦 𝘮𝘪𝘴𝘮𝘢𝘵𝘤𝘩 𝘤𝘢𝘯 𝘦𝘳𝘰𝘥𝘦 𝘵𝘩𝘦 𝘮𝘢𝘳𝘨𝘪𝘯 𝘰𝘧 𝘢𝘯 𝘦𝘯𝘵𝘪𝘳𝘦 𝘣𝘢𝘴𝘬𝘦𝘵"
Self-Checkout on Wheels: How Smart Carts at famila Nordost Convince as a New Success Factor in the Self-Checkout Ecosystem
In a second session, our CCO Nico Müller and Florian Behrens (CIO of Bartels-Langness) shared the stage to explore the awarded famila Nordost success story. The key takeaway was the power of a "single integration” approach. By using the shopreme Self-Checkout ecosystem, retailers can maintain high usage rates while keeping integration efforts low.
What’s Next for the #shopremeteam?
EuroShop 2026 proved that the industry is moving fast. We want to thank our incredible partners and the tireless shopreme team for making this record-breaking event a reality.
We’re not slowing down. The #shopremeteam will be bringing these insights to the following upcoming events:
• Swedish Retail Week
• Retail Technology Show London
• Retail Summit Poland
• Shoptalk Europe
Let's meet there!
